Competitive Identity: The New Brand Management for Nations, Cities and Regions
Type
Book
Authors
ISBN 10
0230500285
ISBN 13
9780230500280
Category
Economie - Ondernemingen
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Publication Year
2007
Publisher
Pages
134
Tags
Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. - from Amzon
Number of Copies
1
